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Our Colgate ShineBright Toothpaste features 20% nanoXIM CarePaste, the only nano-hydroxyapatite approved by the European authorities for safe use. This ensures effective remineralization for healthier teeth.
Enjoy up to 2 shades whiter teeth in just one week, thanks to n-HA, which uses the same minerals as your teeth. Combined with baking soda and silica, this powerful formula gently removes surface stains for a more reflective shine.
Our toothpaste provides immediate relief for sensitive teeth. After one day, it helps fill in tiny tunnels connecting to your nerves, reducing sensitivity.
Our formula prioritizes your oral health and well-being. Key ingredients include microbiome-friendly xylitol, pH-balancing baking soda, and soothing aloe vera. No harsh chemicals like triclosan, peroxide, sulfates, parabens, propylene glycol, or artificial dyes.
Each brush, you get a daily hit of dental dopamine. Created by sisters Dr. Chrystle Cu and Cat Cu — a dentist and a former floss-hater — our toothpaste combines effectiveness with joy. Every smile counts, and deserves the best care.
Why Choose Colgate ShineBright Toothpaste? - Effective Remineralization: 20% nanoXIM CarePaste for healthier teeth. - Quick Whitening: Up to 2 shades whiter in one week. - Sensitive Teeth Relief: Immediate relief for sensitive teeth. - Safe and Natural: No harmful chemicals. - Joyful Experience: Sparking joy in oral care.